Five steps, each with a clear outcome and your approval.

1. 01

   Discovery

   Learn the business, customers, services, current website, proof, constraints, and goals.

   • A conversation about how customers find and choose you
   • Review of the current website and analytics if available
   • Inventory of proof you already have: photos, reviews, credentials
   • Constraints such as timing, budget range, and approvals
2. 02

   Direction

   Confirm page architecture, calls to action, visual direction, content responsibilities, and project scope.

   • Page list and how pages connect
   • The main action for each page
   • Visual direction and reference points
   • Who provides what, and a written scope and quote
3. 03

   Design and build

   Create the responsive design, approved copy, forms, technical SEO foundation, and integrations.

   • Responsive page designs shared for feedback
   • Copy drafted, revised, and approved by you
   • Forms, analytics, and integrations built and connected
   • Technical SEO foundation built in
4. 04

   Review and launch

   Test every page, link, form, screen size, redirect, metadata field, and conversion path before written approval and launch.

   • A full walkthrough of every page and link
   • Form and notification testing
   • Checks across phone, tablet, and desktop sizes
   • Your written approval before the site goes live
5. 05

   Care and improvement

   Monitor the live site and complete ongoing updates only according to the selected care agreement.

   • Backups and monitoring when included
   • Updates requested within your care scope
   • Periodic review of performance
   • Suggestions for improvements worth making

See how this applies to specific work on the services page.